Add to ORKGThis research builds on the motivational aspects of identity salience, finding that social identitie...
Existing research on brand symbolic consumption mainly focuses on brand approach; the phenomenon bei...
- Peer reviewedThis paper explores the role of self-identity expressiveness and social identity expr...
Choices are often identity‐based but the linkage to identity is not necessarily explicit or obvious ...
This article appeared in a journal published by Elsevier. The attached copy is furnished to the auth...
Choices are often identity‐based yet the identity‐to‐choice link is not necessarily obvious for reas...
This is the authors’ final, accepted and refereed manuscript to the articleAlthough the influence of...
The current research proposes a novel approach to identity-based choice that focuses on consumers’ r...
Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/89932/1/oyserman__destin__2010.pd
Peer Reviewedhttps://deepblue.lib.umich.edu/bitstream/2027.42/140999/1/jcpy249.pd
Identities are powerful: Identity is central to how individuals regulate their attitudes, behaviors,...
This dissertation consists of three essays on the role of identity centrality in the formation of co...
Although the influence of identity on consumer behavior has been documented in many streams of liter...
The motivation behind online consumption behavior is different from that of online social behavior, ...
Consumer identity has been an integral part of marketing and psychology research for decades, result...
This research builds on the motivational aspects of identity salience, finding that social identitie...
Existing research on brand symbolic consumption mainly focuses on brand approach; the phenomenon bei...
- Peer reviewedThis paper explores the role of self-identity expressiveness and social identity expr...
Choices are often identity‐based but the linkage to identity is not necessarily explicit or obvious ...
This article appeared in a journal published by Elsevier. The attached copy is furnished to the auth...
Choices are often identity‐based yet the identity‐to‐choice link is not necessarily obvious for reas...
This is the authors’ final, accepted and refereed manuscript to the articleAlthough the influence of...
The current research proposes a novel approach to identity-based choice that focuses on consumers’ r...
Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/89932/1/oyserman__destin__2010.pd
Peer Reviewedhttps://deepblue.lib.umich.edu/bitstream/2027.42/140999/1/jcpy249.pd
Identities are powerful: Identity is central to how individuals regulate their attitudes, behaviors,...
This dissertation consists of three essays on the role of identity centrality in the formation of co...
Although the influence of identity on consumer behavior has been documented in many streams of liter...
The motivation behind online consumption behavior is different from that of online social behavior, ...
Consumer identity has been an integral part of marketing and psychology research for decades, result...
This research builds on the motivational aspects of identity salience, finding that social identitie...
Existing research on brand symbolic consumption mainly focuses on brand approach; the phenomenon bei...
- Peer reviewedThis paper explores the role of self-identity expressiveness and social identity expr...