Gergen (1976), outlines a number of problems that make it difficult to apply general social psychological the ories, or to assess their validity unequivocally. These dif ficulties are not unique to social psychology, however. The application of general scientific principles has never been a simple matter, not even in the well-established physical sci ences. Moreover, there are formidable difficulties in asses sing general theoretical propositions in every field of in quiry, since empirical procedures will inevitably depend on assumptions about local field conditions, the adequacy of meas urement techniques, and the like. As a consequence, if re sults are inconsistent with theoretical expectations, there will always be some uncertainty as to...