An Analytic Strategy to Assist Institutional Recruitment and Marketing Efforts

This article demonstrates how to fit a statistical model to historical data, test whether the model can accurately predict enrollment out-of-sample, and use the results to segment admitted students into groups so that different recruitment and marketing interventions can be applied. Conceptual and practical issues are discussed, as well as policy considerations.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/43628/1/11162_2004_Article_377223.pd