Impressions of Social Networking Profiles : The Influence of Applicant Profile Content on Recruiters' Perceptions

Research on the use of social networking websites (SNWs) in the selection process is scarce, and the little research that has been conducted has focused on personal SNWs like Facebook and MySpace. Consequently, little is known about the use of professional SNWs, such as LinkedIn, in the selection process. The present study investigated the impact of relevance of different categories of LinkedIn profile content on experienced recruiters’ evaluations of applicant employability. In addition, the study tested the effects of impression management tactics in the LinkedIn profile. Twenty-three experienced recruiters rated five manipulated LinkedIn profiles varying in the relevance of work experience, education, and interests and activities, and in the inclusion or exclusion of impression management tactics. Results showed that the relevance of work experience, education, and interests and activities, as well as the inclusion of impression management statements, was positively related to recruiters’ perceptions of applicant employability. Further, the relevance of interests and activities were found to moderate the relationship between education and employability ratings. Finally, impression management statements were found to increase recruiters’ ratings when either education or interests and activities were also relevant. The findings suggest that job seekers should emphasize relevant experiences and interests, actively participate in relevant LinkedIn groups, and include self-descriptive, acclaiming, and enhancing statements on their LinkedIn profiles. Future research directions are also discussed