Førsteinntrykk og brukervennlighet av nettsider og applikasjoner

The aim of this thesis was to study the differences and similarities between users' evaluation of websites and applications. Three surveys were conducted to determine the users' consideration when it comes to how appealing they think they are, how they identify with them, their desire for further development to them, and their evaluation of overall usability. In the first part of the study, participants were asked to evaluate websites and applications after only having seen them visually for three seconds. In the second part they were asked to evaluate websites and applications after using them in specific tasks, in order to measure usability. In the last part, the findings of the two surveys was compared to see if the users' evaluations of the websites and applications was different after the first part and the second part of the study. The results show that usability plays an important role for users' evaluation of both websites and applications. A first impression can be affected if the usability is very good or very bad. The results also show that the participant's evaluation of how attractive websites and applications are, is connected with how they identify with them. This means that poor usability can cause the participants to identify less with the websites and applications, and good usability means that they think the websites and applications are more attractive and they identify themselves more with them. The results also shows that different age groups evaluate website and applications differently. Both after the surveys for first impressions and usability, there were clear distinctions between different age groups. There have been few studies around age groups evaluation of usability and aesthetics, and the results of this study show that development for age groups can be crucial to reach the right audiences