This paper aims to test the consumer animosities against Japanese, American, French products amongst Urban Adult Chinese Consumers (UACC), explore causes and consequences of consumer animosity and examine the moderating effects of locations, gender, age groups and education levels. It discovered that there was strong consumer animosity towards the Japanese, however, animosity directed at Americans and the French were relative low. There are a wide range of causes of animosity, apart from previous identified factors such as Nanjing Massacre and economic concerns, this study discovered a wide range of sources including school education, media influence, Japan’s close relationship to United States and attempts to curtail China’s influence, con...
[[abstract]]Purpose - This paper aims to examine the concept of "consumer animosity", mode...
What is the purchase behaviour of Chinese consumers with regard to Japanese products and how does it...
Purpose – This paper aims to examine the concept of “consumer animosity”, model its antecedents, and...
This paper aims to investigate urban adult Chinese consumers (UACC)’s animosity towards the Japanese...
The aim of this study is to examine the effects of animosity on consumer’s willingness to buy foreig...
The aim of this study is to examine the effects of animosity on consumer’s willingness to buy fore...
This study aims to examine the effects of animosity on consumers’ willingness to buy hybrid products...
This study’s primary aim is to explain Urban Adult Chinese Consumers’ preference between foreign and...
© 2016 Elsevier Ltd. This study aims to examine the effects of animosity on consumers' willingness t...
We developed Modified Animosity Model by introducing social context factor into Animosity Theory (Kl...
This paper aims to examine the effects of animosity on consumers' willingness to buy hybrid products...
The primary purpose of this paper is to investigate and ascertain the effects of integrative motivat...
This study examines empirically how Chinese consumers evaluate and respond to foreign products made ...
This paper aims to examine the effects of animosity on consumers? willingness to buy hybrid products...
This study examines empirically how Chinese consumers evaluate and respond to foreign products made ...
[[abstract]]Purpose - This paper aims to examine the concept of "consumer animosity", mode...
What is the purchase behaviour of Chinese consumers with regard to Japanese products and how does it...
Purpose – This paper aims to examine the concept of “consumer animosity”, model its antecedents, and...
This paper aims to investigate urban adult Chinese consumers (UACC)’s animosity towards the Japanese...
The aim of this study is to examine the effects of animosity on consumer’s willingness to buy foreig...
The aim of this study is to examine the effects of animosity on consumer’s willingness to buy fore...
This study aims to examine the effects of animosity on consumers’ willingness to buy hybrid products...
This study’s primary aim is to explain Urban Adult Chinese Consumers’ preference between foreign and...
© 2016 Elsevier Ltd. This study aims to examine the effects of animosity on consumers' willingness t...
We developed Modified Animosity Model by introducing social context factor into Animosity Theory (Kl...
This paper aims to examine the effects of animosity on consumers' willingness to buy hybrid products...
The primary purpose of this paper is to investigate and ascertain the effects of integrative motivat...
This study examines empirically how Chinese consumers evaluate and respond to foreign products made ...
This paper aims to examine the effects of animosity on consumers? willingness to buy hybrid products...
This study examines empirically how Chinese consumers evaluate and respond to foreign products made ...
[[abstract]]Purpose - This paper aims to examine the concept of "consumer animosity", mode...
What is the purchase behaviour of Chinese consumers with regard to Japanese products and how does it...
Purpose – This paper aims to examine the concept of “consumer animosity”, model its antecedents, and...