Exploring experiential learning through blogging

Technological development has spawned new opportunities for the construction and dissemination of news and information by lowering or eliminating the obstacles to the production and distribution of media content. Changes brought about by this development pose challenges to journalism educators who now have to produce graduates who can perform efficiently in hybridised and multi-faceted newsrooms. One example of the impact of technological development is the evolution of blogging, which began as individualistic recording of opinion, into a reputable journalistic activity. Journalism graduates are finding work where blogging is central to their role, for example in traditional newsrooms where they are expected to facilitate interaction with audiences through web-based communication, in PR through the use of social media platforms, and as viable freelance enterprise bloggers. This paper discusses how blog spaces offer a virtual learning environment where students can acquire and hone journalistic and relevant technical skills. It argues that blogging can provide opportunities for experiential learning through the development and maintenance of an online journalistic presence, facilitate the expansion of transferable skills and graduate attributes, and enhance awareness of lifelong learning and professional development