Stereotypes and Nonstereotypic Judgments: The Effects of Gender Role Attitudes on Ratings of Likability, Adjustment, and Occupational Potential.

The effects of a target individual's gender role attitudes on nonstereotypic judgments were examined in this research. Male and female subjects judged the likability, adjustment, and occupational potential of targets who were either traditional or nontraditional in their attitudes toward women. The results indicated that whereas female subjects consistently evaluated nontraditional targets more favorably than traditional targets, the ratings of male subjects depended on the target's gender and the evaluation dimension in question. Implications of the readiness with which stereotypic information implicated other evaluative schema are discussed