Add to ORKGOverview: To those in the advertising business, political parties are ‘brands’, like Coke or Pepsi. Whom you choose to vote for is akin to deciding which brand of toothpaste you’ll purchase. Dee Madigan has been in the ad game for 18 years and has worked on 5 ALP election campaigns. She reveals the tricks of the trade. How are political ads made? Do they really make us change our vote? Why are negative ads so effective? Are ‘spin doctors’ & focus groups poisoning the political process, or essential to it? Dee Madigan is in conversation with Paul Barclay
Amidst the mudslinging, campaign promises, and scare tactics, what is really being said in those hig...
As television ads have become the primary tool of communication in American campaigns, research on c...
Political advertising is changing. This chapter considers some of the implications of this for the d...
In the context of American Democracy, political advertising is a major player in political life and ...
Sarah Miskin and Richard Grant explore some important aspects of political advertising, including th...
You\u27ve no doubt seen many ads that attack a candidate for his or her character or actions. Such a...
Most analysis of political advertising questions how it matches up to the normative standard of prov...
More than 80 percent of advertisements in political campaigns are negative; a type of messaging that...
Deposited with permission of the author. © 2003 Dr. Sally YoungThis thesis reports the results of th...
Political advertising is changing. This chapter considers some of the implications of this for the d...
Lori Melton McKinnon is an assistant professor of advertising and public relations in the College of...
Political advertising is a kind of political activity according to the active relation to the world,...
This chapter evaluates the ad message strategies and creative executions of two major UK parties—the...
A Response to Krasno and Green There has been much talk about a possible decline in televised politi...
This paper will attempt to examine the effect which negative political advertising has upon the voti...
Amidst the mudslinging, campaign promises, and scare tactics, what is really being said in those hig...
As television ads have become the primary tool of communication in American campaigns, research on c...
Political advertising is changing. This chapter considers some of the implications of this for the d...
In the context of American Democracy, political advertising is a major player in political life and ...
Sarah Miskin and Richard Grant explore some important aspects of political advertising, including th...
You\u27ve no doubt seen many ads that attack a candidate for his or her character or actions. Such a...
Most analysis of political advertising questions how it matches up to the normative standard of prov...
More than 80 percent of advertisements in political campaigns are negative; a type of messaging that...
Deposited with permission of the author. © 2003 Dr. Sally YoungThis thesis reports the results of th...
Political advertising is changing. This chapter considers some of the implications of this for the d...
Lori Melton McKinnon is an assistant professor of advertising and public relations in the College of...
Political advertising is a kind of political activity according to the active relation to the world,...
This chapter evaluates the ad message strategies and creative executions of two major UK parties—the...
A Response to Krasno and Green There has been much talk about a possible decline in televised politi...
This paper will attempt to examine the effect which negative political advertising has upon the voti...
Amidst the mudslinging, campaign promises, and scare tactics, what is really being said in those hig...
As television ads have become the primary tool of communication in American campaigns, research on c...
Political advertising is changing. This chapter considers some of the implications of this for the d...