How is corporate social responsibility adopted by managers? The contribution of ethnography

This short paper details the ethnographic research processes of access and rapport that are outcomes of PhD research on the topic of corporate social responsibility (CSR). The reason for detailing these processes is twofold. Firstly, I argue that the contribution of ethnography to CSR research is simply the question: how is CSR adopted by managers? Secondly, an ethnographer must convince in their interpretation that the research is valid and useful to the subject of research. In this particular case, that the method of research and how it is communicated are significant for the better understanding of CSR. This paper inductively concludes that one (or the first) contribution of ethnography to CSR is simply that the causes of individual action in the 'institutional and structural order of society' (Webb, 2006 p.4) are over-looked and under-researched