Sport is king: an investigation into local media coverage of women's sport in the UK East Midlands

There has been a recent interest in research into national media coverage of female sport, particularly single events, but on-going sporting activities by women are rarely reported. This paper attempts to examine this subject at the local level, looking in general at women’s sport and in particular at women’s football in the East Midlands region of the UK. Quantitative methods were used to survey local newspapers and radio stations and interviews were carried out with a range of people relevant to the field of study. The topic of sports media is framed here with reference to research into masculinities and a socialist feminist approach is used to address problems. The data showed there was a significant and on-going imbalance in the amount of coverage and even some signs of a decline in women’s football reporting, in spite of a national resurgence of the sport itself. The authors try to account for this and suggest further areas of future study