Add to ORKGterms that should be understood first, as different words and second as an entity. SBCC is primarily a brand of communication that has long existed in the social and behavioural disciplines; in the social sciences and humanities. It is also a field of study that is strongly anchored on theories of human behaviour and the philosophies of human existence with the aim of bringing about a transformation of the negative human behaviour through the ecological system. Behaviour change specifically has attracted the concerns of economists and advertisers. Economists are concerned about human needs and wants as determined by human behavio
Social norms are of increasing interest to public policy experts and those conducting behaviour chan...
[[abstract]]In an era of rising social awareness, both academics and practitioners have been concern...
Through its 14 chapters, this book presents a first view of the different perspectives within the fr...
terms that should be understood first, as different words and second as an entity. SBCC is primarily...
ABSTRACT Susanna Kauppi. Behavior change and communication. Descriptive literature review. 63 pages...
It has long been acknowledged that changing attitudes and norms can be a successful route to adjusti...
The challenges facing those communicating the potential impact of sustainability to individuals and ...
Communication is key to change consumption behaviour. Consumers\u92 information activities are mainl...
Purpose of the paper: The purpose of this paper is to discuss the challenges facing those communicat...
'This is essential reading for social marketing practitioners, researchers and students. The bo...
The 2nd International Workshop on Human Behavior Understanding (HBU'11) focuses on inducing behavior...
Purpose Addressing calls for broadening social marketing thinking beyond “individualistic” paramete...
This chapter discusses the proposition that development programmes may not place sufficient value o...
Purpose: Addressing calls for broadening social marketing thinking beyond “individualistic” paramete...
Social marketing is the adaptation of commercial marketing principles, tools and approaches to progr...
Social norms are of increasing interest to public policy experts and those conducting behaviour chan...
[[abstract]]In an era of rising social awareness, both academics and practitioners have been concern...
Through its 14 chapters, this book presents a first view of the different perspectives within the fr...
terms that should be understood first, as different words and second as an entity. SBCC is primarily...
ABSTRACT Susanna Kauppi. Behavior change and communication. Descriptive literature review. 63 pages...
It has long been acknowledged that changing attitudes and norms can be a successful route to adjusti...
The challenges facing those communicating the potential impact of sustainability to individuals and ...
Communication is key to change consumption behaviour. Consumers\u92 information activities are mainl...
Purpose of the paper: The purpose of this paper is to discuss the challenges facing those communicat...
'This is essential reading for social marketing practitioners, researchers and students. The bo...
The 2nd International Workshop on Human Behavior Understanding (HBU'11) focuses on inducing behavior...
Purpose Addressing calls for broadening social marketing thinking beyond “individualistic” paramete...
This chapter discusses the proposition that development programmes may not place sufficient value o...
Purpose: Addressing calls for broadening social marketing thinking beyond “individualistic” paramete...
Social marketing is the adaptation of commercial marketing principles, tools and approaches to progr...
Social norms are of increasing interest to public policy experts and those conducting behaviour chan...
[[abstract]]In an era of rising social awareness, both academics and practitioners have been concern...
Through its 14 chapters, this book presents a first view of the different perspectives within the fr...