The social production of communication when the world becomes globalized

This work is framed within the context of the researches and papers on the changes arising from the convergence of globalization and the ICTs that enable globalization. It resumes the theoretical approaches of Manuel Martín Serrano to study some of the transformations in the mediating function of the public communication linked to the technology advancements introduced in the Communication System. It tackles the technical developments that enable the access to more information – in many cases immediately, which does not necessarily imply that users have a better undersanding of what is happening in the world. The current use of ICTs may lead to a reproduction of stereotypes within affinity groups – making each group more closed rather than opening them to different groups with whom they may discuss or share interpretations of the change in the environment