Today more than ever, the globalization of markets, produces continuous changes in choices and preferences by consumers. These changes cause changes in supply and demand, making everyday the competitive pressure to be more intense, so that the marketing specialist of today, must work with a marketing model, that allows him at the end of a qualified and continuous process to achieve the targets of the company. The above mentioned model starts previous to a market research, identifying the culture and needs of consumers of the target market with the purpose of developing satisfiers from those needs, so that through a market segmentation and a study of consumer behavior, we can have the information that will allow the sales area to place the ...
Los momentos por los que está atravesando el mundo en general afectan el desarrollo comercial de la...
The principles and requirements picked up in the Marketing like science that studies the commercial ...
En ia primera parte de este artículo tratase de la exposición del concepto de calidad en sus divers...
Today more than ever, the globalization of markets, produces continuous changes in choices and pref...
Introduction. Social inequalities and climate change influence people's perception of society and th...
Marketing specialists know that in a globalized world what defines is the added value of the product...
Insigth as a business perspective, are non-tangible aspects of the way in which the consumer thinks,...
The discipline of marketing has evolved in such a way that the classic conception of transactionalit...
For years, marketing practitioners and scholars have acknowledged consumers Word Of Mouth (WOM) as a...
In a globalized world in continuous change, companies that want to achieve sustainable competitive a...
Under the complexity and uncertainties of actual markets, and as never before, customers are disrupt...
Desde los años 90, España se ha convertido en un país receptor de inmigración, recibiendo influencia...
Cada vez existe una mayor concienciación sobre la necesidad de proteger y cuidar el medio ambiente. ...
TESIS PARA OPTAR AL GRADO DE MAGÍSTER EN MARKETINGMarisol Sánchez [Parte I], Maria Carolina Candane...
La orientación hacia el mercado conocido como marketing se convirtió en la filosofía básica de la em...
Los momentos por los que está atravesando el mundo en general afectan el desarrollo comercial de la...
The principles and requirements picked up in the Marketing like science that studies the commercial ...
En ia primera parte de este artículo tratase de la exposición del concepto de calidad en sus divers...
Today more than ever, the globalization of markets, produces continuous changes in choices and pref...
Introduction. Social inequalities and climate change influence people's perception of society and th...
Marketing specialists know that in a globalized world what defines is the added value of the product...
Insigth as a business perspective, are non-tangible aspects of the way in which the consumer thinks,...
The discipline of marketing has evolved in such a way that the classic conception of transactionalit...
For years, marketing practitioners and scholars have acknowledged consumers Word Of Mouth (WOM) as a...
In a globalized world in continuous change, companies that want to achieve sustainable competitive a...
Under the complexity and uncertainties of actual markets, and as never before, customers are disrupt...
Desde los años 90, España se ha convertido en un país receptor de inmigración, recibiendo influencia...
Cada vez existe una mayor concienciación sobre la necesidad de proteger y cuidar el medio ambiente. ...
TESIS PARA OPTAR AL GRADO DE MAGÍSTER EN MARKETINGMarisol Sánchez [Parte I], Maria Carolina Candane...
La orientación hacia el mercado conocido como marketing se convirtió en la filosofía básica de la em...
Los momentos por los que está atravesando el mundo en general afectan el desarrollo comercial de la...
The principles and requirements picked up in the Marketing like science that studies the commercial ...
En ia primera parte de este artículo tratase de la exposición del concepto de calidad en sus divers...