The Impacts of Financial Compensation of Student-Athletes in NCAA Division I Men\u27s Basketball on the Labor Market

The purpose of this study is to identify the impacts that financial compensation of men’s basketball student-athletes in the NCAA Division I will have on the market of collegiate athletics. As the NCAA is facing issues involving governmental pressure to allow student-athletes to receive monetary compensation for the use of their names, images, and likenesses (NLI), the consequences will inevitably impact the entire sports industry. The main pressure the Association is facing now involves the compensation of men’s basketball student-athletes, as they are part of the sport that brings the largest amount of revenue via sponsors and television contracts. This study is seeking to predict how the changes in the intercollegiate athletic model currently under consideration will affect student-athletes, the professional and amateur competitiveness of basketball, and the sports industry. The study will be based on data collected by trustworthy basketball entities, including the NCAA, NBA, and FIBA, as well as official statements announced by the Association