Innovation through Simplicity

My portfolio is a body of clean design that draws influence from modern design and my experiences and visual style. I tend to enjoy a simple graphic layout that seeks to eliminate any extraneous details (both visual and informational) so to deliver the purest visual message possible. I use geometry, typography, and simple illustration to accomplish quick communication with the viewer and explore these elements’ boundaries as a way to create visual interest. Each piece of work is also built on a foundation of a strong concept that makes the work not just beautiful, but also functional. Modern art movements influence much of my work; the philosophies of the De Stijl movement have been a big impact on me ever since studying it in art history. De Stijl is known for a strong use of the grid and simplicity of elements in communicating an idea. The linear and graphic nature of the movement is translated in my work. I am also influenced by present day designers, like Paula Scher, for the current and useable examples of great design. Scher’s use of typography as imagery inspires me to play with design elements in unexpected ways and continue to find new methods to intrigue the viewer. She emphasizes the necessity of always changing and striving for something new and better, and I think that that is especially important since repetitive design will get lost in the masses. I try to innovate throughout my portfolio while still following traditional design principles