THE ROLE OF EVENT IN BRANDING THE TOURIST DESTINATION ON THE CASE-ULTRA EUROPE SPLIT

Destinacija predstavlja kombinaciju fiksnih i varijabilnih čimbenika te mogućnosti turističkog djelovanja, neovisno o administrativnim granicama. Turistička destinacija je sustav koji sadrži raznovrsne elemente. Ultra Europe festival je značajno doprinio gradu Splitu. Kako festival posjećuje mlađa populacija iz cijelog svijeta iz 130 zemalja što je dovoljan pokazatelj koliko je Ultra festival poznat. Ultra festival osim marketinške vrijednosti ima značajan ekonomski učinak koji se multiplicira na cijelo gospodarstvo. Split na tri dana postaje jedna od svjetskih prijestolnica elektronske glazbe i dobre zabave, a kao dodanu vrijednost sa sobom nosi i veliki poticaj domaćoj turističkoj ponudi, jer Split i Hrvatska na ovaj način dobivaju promociju kakvu bi teško igdje mogli ostvariti.The destination is a combination of fixed and variable factors and features of tourist activity, regardless of the administrative boundaries. A tourist destination is a system that contains a variety of elements. The Ultra Europe Festival has significantly contributed to the city of Split. As the festival is visited by younger populations from around the world from 130 countries, it is enough to show how Ultra Festival is known. Ultra festival except marketing value has a significant economic effect that multiplies the entire economy. Split for three days becomes one of the world's major electronic music and entertainment venues, and as an added value it also carries a big boost to the domestic tourist offer, because Split and Croatia in this way receive the promotion they could hardly ever achieve