Data Storytelling with Dashboard: Accelerating Understanding through Data Visualization in Financial Technology Company Case Study

In the rapid development many organisation rely on context data to support as well as to assist its decision making process. Consequently, Business Intelligence (BI), Dashboard, and Data Visualization emerged as primary tools in early 1990s as a way to help practitioners, data analyst, and data scientist to present context data into an actionable information for decision making process. However, despite its robust and powerful tools, recent study done by Kaggle’s survey in 2017 resulted that in the last five years, many companies were not able to create effective data-driven dashboard due to complex dataset, poor dashboard design, and insufficient storytelling. Hence, understanding of who is going to use dashboard, choosing which data and metrics to visualize in the right context, knowing how to convey information, driving engagement, and persuading audiences are essential in current business practices. This study is aimed to help practitioners to understand the impact of effective dashboard can have on decision making process, to design leveraging dashboard, and to present the dashboard in storytelling. A literature study is performed to gather all relevant information resulted in guidelines for dashboard creator. Case study in financial technology company is applied to experiment and to test the guidelines for assisting dashboard creator to present data-driven insight to the stakeholder