Psychohygienic aspects of using real and electronic social networks

The master thesis examines the role of social networking sites (SNS) in searching social support via sharing posts within one-to-many communication. The theoretical part is devoted to the user motivation to use SNS, personal characteristics of users, the impact of SNS usage on relationships, social support in the SNS environment and the use of one-to-many communication functions. The empirical part focuses on SNS active users aged 18 - 34 years. In focus groups it examines how and when people use SNS relating social support and building social capital. The results are followed by a questionnaire, which examines what types of social support users are asking for and how they perceive reactions they received. Keywords: social networking sites - social support - social capital - Facebook - Instagra