Add to ORKGThis study examines the level of consumer acceptance of private labels, the relationships between consumer demographic characteristics and different levels of private label purchases, and the association between different purchase levels and consumer perceptions towards private-label brands in different cultures, specifically those of the United States and Turkey. The results of this study provide new perspectives about consumer purchase behaviors of private-label brands from different cultural points of view. While the private-label phenomena can be found across a wide variety of product categories and types of retail establishments, this study focuses on grocery and household goods
Private label applications have been one of the significant trend topics in retailing sector in rece...
In Greece, the traditional perceptions of private label were once of low quality, un-branded alterna...
AbstractMuch attention in the marketing literature has been placed on consumer behavior issues relat...
This study examines the level of consumer acceptance of private labels, the relationships between co...
Private label (PL) is one of the tools used by retailers to increase market share, penetration, stor...
In many countries retailers use private label brands (i.e., brands sold under retailers' own labels)...
In many countries retailers use private label brands (i.e., brands sold under retailers' own labels)...
In many countries retailers use private label brands (i.e., brands sold under retailers' own labels)...
In Greece, the traditional perceptions of private label were once of low quality, unbranded alternat...
This article analyzes the attitudes of consumers towards the purchase of private label products, con...
In Greece, the traditional perceptions of private label were once of low quality, unbranded alternat...
Private labels are usually perceived as cheap substitutes compared to national brands. Though, in re...
Private labels are usually perceived as cheap substitutes compared to national brands. Though, in re...
In Greece, the traditional perceptions of private label were once of low quality, unbranded alternat...
Private label brands have been examined in the literature for more than forty years (Narasimhan and ...
Private label applications have been one of the significant trend topics in retailing sector in rece...
In Greece, the traditional perceptions of private label were once of low quality, un-branded alterna...
AbstractMuch attention in the marketing literature has been placed on consumer behavior issues relat...
This study examines the level of consumer acceptance of private labels, the relationships between co...
Private label (PL) is one of the tools used by retailers to increase market share, penetration, stor...
In many countries retailers use private label brands (i.e., brands sold under retailers' own labels)...
In many countries retailers use private label brands (i.e., brands sold under retailers' own labels)...
In many countries retailers use private label brands (i.e., brands sold under retailers' own labels)...
In Greece, the traditional perceptions of private label were once of low quality, unbranded alternat...
This article analyzes the attitudes of consumers towards the purchase of private label products, con...
In Greece, the traditional perceptions of private label were once of low quality, unbranded alternat...
Private labels are usually perceived as cheap substitutes compared to national brands. Though, in re...
Private labels are usually perceived as cheap substitutes compared to national brands. Though, in re...
In Greece, the traditional perceptions of private label were once of low quality, unbranded alternat...
Private label brands have been examined in the literature for more than forty years (Narasimhan and ...
Private label applications have been one of the significant trend topics in retailing sector in rece...
In Greece, the traditional perceptions of private label were once of low quality, un-branded alterna...
AbstractMuch attention in the marketing literature has been placed on consumer behavior issues relat...