Theme parks greet Asian tourists

This chapter explores what has been and is planning to be implemented in the theme parks in the Orlando area to meet the specific needs of a rising number of Chinese tourists. The literature review examines factors affecting tourists' decisions and provides an overview of inbound Chinese tourists to the United States and their expectations and behaviors in theme parks. An online survey instrument was developed and implemented; it focused on Orlando-based theme park professionals creative design and operation strategies specific to meeting Chinese needs. The study provides a descriptive account of managers' perspectives of both current and planned efforts to meet their needs in this particular theme park