Gender, language and a lipstick: creating cultural change in a world of paradoxes

This paper addresses the paradoxes and possibilities for academic feminism in the Third Millennium drawing on feminist linguistics. It targets the role of language in the construction of social gender, focusing on data from Greek, and shows that gendering discourse can effect cultural change. It is suggested that academic feminists can be agents of cultural change when they promote feminist language reform in the service of challenging the dominant gender order