Ethical issues in marketing relationships

[Extract] In this chapter we will discuss ethical issues from a relational perspective in diverse settings ranging from: •Marketing relationships and relationship marketing approaches, including franchisin •Retailing and personal selling •Pharmaceutical marketing including 'detailing' •Business to business (B2B) marketing •Supply chain management, including: •Ethical challenges for Fair Trade as it moves from niche to mainstream markets •The ethics of payment to stock ('slotting') allowances •Multi-level marketing and pyramid selling Issues that cross all sectors of marketing will also be discussed, including: •Gifts, promotions and entertainment for certain customers •Data mining techniques used for customer contacts •Ethical issues with 'bait and switch' and 'loss leader' strategies •Ethical dimensions of pricing strategies and their impact on relationship