Elementary forms of place in Seachange

The recent migratory movement known as Seachange is investigated in this article through the concept of place. Using Smith's 'Elementary Forms of Place' model as a guide, and textual/media analysis coupled with qualitative research as examples, it is argued that the Seachange narrative is constructed on a dichotomous relationship to the city. While metropolitan areas are perceived as dull, stressful and degrading, the country and beach are sacralized through narratives of peace, quiet and serenity. Furthermore, the Seachange locales are also considered as places entrenched in the past, invoking aesthetics of traditional community values. Yet the sacralization of Seachange places is threatened by counter-narratives such as gentrification, commodification and sustainability issues which degrade the attractiveness of the locale