Shopping motivation: does it really matter?

This study intends to examine the influence of shopping motivation on shopping experience and retail outcome in Surabaya, Indonesia. 330 shoppers were recruited randomly to serve as subjects. The store environments chosen for the study are supermarkets, specialty stores and department stores. Partial Least Square (PLS) was utilized to analyze the data. The study found that adventure shopping motivation associates with the perception of interior and layout; social shopping motivation affects the perception of interior and layout and social factors and idea shopping motivation influences the perception of social factors. The perception of service quality is influenced by interior and layout and social factors. The study also confirms the relationship between store patronage satisfaction and service quality and repatronage intention and store patronage satisfaction