Developing a research framework for context sensitive understanding of entreprenuship relaity: ground realities of researching Asian entrepreneurs

Well-established popular theories focused on cognitive understanding of socio-economic change and the economic view based on the western social order, along with the complexity of South Asian society and culture, also hinder attempts to uncover the social reality of entrepreneurship. Socially- and culturally-bound social actors, social actions and social outputs in entrepreneurial activity requires context-sensitivity, expressed through cognizance of institutional characteristics, the interface between cultural values and business, and historical and cultural forces which impact on entrepreneurship. Successful theories of entrepreneurship in the South Asia need to be formed in the South Asia context, shaped by local culture and values. This paper, therefore, outlines the development of a research framework and a research process used to better understand links between society, community and entrepreneurial activity in the South Asian context. This process brought new insights of the interplay between social realities and the field of entrepreneurial activity