The techniques of the language of tourism

As we have already known, there have been references to the language of Banking, the language of Architecture and the language of Music etc. Tourism as one of the largest industries in the world has also demonstrated that it operates along similar linguistic lines: that tourism, in the act of promotion, as well as in the accounts of practitioners and clients has a discourse of its own (Dann, 1996:2). In general, the language of tourism, including English, consists of several aspects such as properties of the language of tour-ism, the media of the language of tourism etc (Dann, 1996). However, this paper will only discuss the techniques of the language used in Tourism, especially in the act of promotion. Various associated techniques are explained here followed by examples from brochures or leaflets published by travel agents or tour operators. The techniques of the language of tourism consist of verbal, visual and a combination between verbal and visuals. However, the emphasis will be given to the first group, which comprises of mainly verbal: comparison, keyword and keying, testimony, humour, languaging and egotargeting