Add to ORKG[Extract] New Zealand is one of only two countries that permit the advertising of prescription drugs direct to consumers (DTC). While it is an extremely controversial activity, DTC campaigns offer the opportunity to examine the role of advertising in fully integrated communications campaigns. Xenical, a prescription-only weight reduction product used only for severe obesity, is marketed by Hoffman La Roche Ltd internationally. In New Zealand, the company is represented by Roche Products (NZ) Ltd. Xenical has a high level of product differentiation from competitive weight reduction products. The challenge for Roche Products in New Zealand was to develop a DTC promotional campaign for Xenical within the complex and restrictive provisions of ...
Background: In most Western countries, except for New Zealand and the USA, direct-to-consumer advert...
In 1997 the FDA reinterpreted its regulations such that major statements in advertisements could be ...
The advertising of prescription drugs aimed directlyat the public is prohibited in most countries, i...
This paper deals with Direct-to-consumer advertising (DTCA) for prescription drugs in New Zealand. T...
A nyone traveling to the United States from countries other than New Zealand will be surprised by th...
A nyone traveling to the United States from countries other than New Zealand will be surprised by th...
Background to the debate: Only two industrialized countries, the United States and New Zealand, allo...
New Zealand general practitioners ’ views on direct-to-consumer advertising (DTCA) of prescription m...
J. Walter Thompson is currently providing advertising services to nearly 40 clients engaged in the m...
In Australia direct-to-consumer (DTC) advertising of prescription medicines is currently not permitt...
Background Direct-to-consumer advertising (DTCA) of prescription medicines is prohibited in Australi...
Patients', doctors', and pharmacists' attitudes toward direct-to-consumer advertising (DTCA) for med...
The rise in the prevalence of overweight and obesity has reached record levels and has gained nation...
Purpose: In 2015, the American Medical Association called for a ban of direct-to-consumer advertisin...
The definitive version is available at www.blackwell-synergy.comDirect-to-consumer advertising of pr...
Background: In most Western countries, except for New Zealand and the USA, direct-to-consumer advert...
In 1997 the FDA reinterpreted its regulations such that major statements in advertisements could be ...
The advertising of prescription drugs aimed directlyat the public is prohibited in most countries, i...
This paper deals with Direct-to-consumer advertising (DTCA) for prescription drugs in New Zealand. T...
A nyone traveling to the United States from countries other than New Zealand will be surprised by th...
A nyone traveling to the United States from countries other than New Zealand will be surprised by th...
Background to the debate: Only two industrialized countries, the United States and New Zealand, allo...
New Zealand general practitioners ’ views on direct-to-consumer advertising (DTCA) of prescription m...
J. Walter Thompson is currently providing advertising services to nearly 40 clients engaged in the m...
In Australia direct-to-consumer (DTC) advertising of prescription medicines is currently not permitt...
Background Direct-to-consumer advertising (DTCA) of prescription medicines is prohibited in Australi...
Patients', doctors', and pharmacists' attitudes toward direct-to-consumer advertising (DTCA) for med...
The rise in the prevalence of overweight and obesity has reached record levels and has gained nation...
Purpose: In 2015, the American Medical Association called for a ban of direct-to-consumer advertisin...
The definitive version is available at www.blackwell-synergy.comDirect-to-consumer advertising of pr...
Background: In most Western countries, except for New Zealand and the USA, direct-to-consumer advert...
In 1997 the FDA reinterpreted its regulations such that major statements in advertisements could be ...
The advertising of prescription drugs aimed directlyat the public is prohibited in most countries, i...