Evaluations, attitude similarity, and interpersonal attraction: testing the hypothesis of weighting interference across responses

The greater effect of negative than positive stimuli on judgments—the positive-negative asymmetry (PNA)—is rather pervasive. However, the effects of the valence of evaluations of the participant by the partner and attitude similarity between them on attraction have been inconsistent with PNA. The hypothesis that the weighting rule instigated by the first response interferes with the weighting rule normally expected for the second response was tested. As hypothesized, evaluations and attitude similarity interacted when attraction response was assessed prior to competence response but not when competence response was assessed first. The effects in the first measured response fully mediated the effects in the second measured response but not vice versa. Implications of the finding for attraction and PNA are discussed