Reconstructing rurality and community: plantation forestry in Victoria, Australia

Changes in land use are a common response to deterioration in the economic viability of farming. While diversification into other agricultural land uses apparently takes place with little consternation or resistance, the development of plantation forestry on agricultural land is often accompanied by concern and controversy. What sets plantation forestry apart from agriculture is that it often involves new forms of ownership and control, it is accompanied by changes in population, and it transforms the production landscape. The development of plantation forestry has become increasingly commonplace in many parts of rural Australia, and it has been met with mixed reactions from rural communities. Our interest was to explore the outlook and perspectives on forestry within a rural locality—Branxholme in the State of Victoria—that is experiencing relatively rapid land-use change into planted forests. We provide a synopsis of community reactions to land-use change. The social construction of change is reported at one level in relation to well-established elements—population, service provision, and employment. Underlying our analysis, though, is an attempt to understand the social construction of change in relation to the higher-order concepts of rurality and community