Data quality initiatives: striving for continuous improvements

Although managers consider accurate, timely, and relevant information as critical to the quality of their decisions, evidence of large variations in Data Quality (DQ) abounds. Over a period of 12 months, the research project reported herein investigated and tracked DQ initiatives undertaken by the participating organisation. The results confirmed that, to ensure and maintain DQ, commitment to continuous DQ improvement is necessary. Most importantly, the research found that sustaining DQ gains requires mutual understanding by operations personnel, management, and funding sources as well as the provision of adequate incentives and modifications to institutional constraints