As Gregory (2009) points out “society is changing: new issues and trends arise, some of them very quickly.” For PR practitioners, being able to identify and track such trends, recognize their potential impact and adapt communication strategies accordingly is a daily challenge. This chapter suggests that the ever-increasing flow of information driven by socially networked individuals – increasingly referred to as “Big Data” – is both the catalyst for a transformation of contemporary political, economic, social and technological environments as well as offering a potential solution for PR practitioners to manage this rapidly changing space. It will give an overview of Big Data and how it presents PR practitioners with strategic and pra...
In recent years nearly every aspect of how we function as a society has transformed from analogue to...
In recent years nearly every aspect of how we function as a society has transformed from analogue to...
International audienceUsing the fundamental theoretical principles of public relations, the “Revenu ...
Big Data is a disruptive technology that is reshaping the way we do business. By gaining more person...
Evolution in information and communication technology (ICT) occurs so Fast and dynamically that it b...
This article offers an overview of the conceptual, substantive, and practical issues surrounding “bi...
Information systems along with the internet, cloud services, mobiles, Artificial Intelligence, Virtu...
Information systems along with the internet, cloud services, mobiles, Artificial Intelligence, Virtu...
In this essay, we consider the role of Big Data in the public sector. Motivating our work is the rec...
In this essay, we consider the role of Big Data in the public sector. Motivating our work is the rec...
In this essay, we consider the role of Big Data in the public sector. Motivating our work is the rec...
This article examines the opportunities presented by effectively harnessing big data in the public s...
The author analyses the role of Corporate Communication in the digital age. Building on the concept ...
In recent years nearly every aspect of how we function as a society has transformed from analogue to...
The author analyses the role of Corporate Communication in the digital age. Building on the concept ...
In recent years nearly every aspect of how we function as a society has transformed from analogue to...
In recent years nearly every aspect of how we function as a society has transformed from analogue to...
International audienceUsing the fundamental theoretical principles of public relations, the “Revenu ...
Big Data is a disruptive technology that is reshaping the way we do business. By gaining more person...
Evolution in information and communication technology (ICT) occurs so Fast and dynamically that it b...
This article offers an overview of the conceptual, substantive, and practical issues surrounding “bi...
Information systems along with the internet, cloud services, mobiles, Artificial Intelligence, Virtu...
Information systems along with the internet, cloud services, mobiles, Artificial Intelligence, Virtu...
In this essay, we consider the role of Big Data in the public sector. Motivating our work is the rec...
In this essay, we consider the role of Big Data in the public sector. Motivating our work is the rec...
In this essay, we consider the role of Big Data in the public sector. Motivating our work is the rec...
This article examines the opportunities presented by effectively harnessing big data in the public s...
The author analyses the role of Corporate Communication in the digital age. Building on the concept ...
In recent years nearly every aspect of how we function as a society has transformed from analogue to...
The author analyses the role of Corporate Communication in the digital age. Building on the concept ...
In recent years nearly every aspect of how we function as a society has transformed from analogue to...
In recent years nearly every aspect of how we function as a society has transformed from analogue to...
International audienceUsing the fundamental theoretical principles of public relations, the “Revenu ...