Exploring the relationship between fashion photography and the museum since the late 1970s. The article discusses the ways in which museum curators have displayed fashion photography and its place within overall curatorial strategy. In 1986, the exhibition Shots of Style, selected by fashion photography and Swinging London portraitist, David Bailey, opened at the Victoria and Albert Museum. It marked a turning point in the relationship between the museum establishment and the photography of fashion. This paper charts the journey made by fashion photography towards its eventual acceptance by the museum establishment, culminating in a discussion of the exhibition Fashioning Fiction at the Museum of Modern Art, New York. Publisher's text...