Visual research methods in fashion

The ability to analyze and interpret visual information is essential in fashion. However, students tend to struggle with the concept of visual research, as well as with the application of that research. Visual Research Methods in Fashion provides students with techniques, tools and inspiration to master their visual research skills and make the research that they undertake more effective. Illustrated with real-life examples from practitioners in the industry, academics and students, it focuses on the global nature of the industry and the need to develop ideas relevant to the market. Contents: Introduction Purpose of the book Who is this book for? How to use this book Overview of chapters Chapter 1 Strategies for Information Seeking Chapter 2 Sources of Inspiration Chapter 3 Colour theory and practice Chapter 4 Textiles and Trimmings Chapter 5 Trends and Forecasting Chapter 6 Concept Development Chapter 7 Traditional Research Tools and Techniques Chapter 8 Web and Technology Based Research Tools Chapter 9 Visual Research for Presentation Glossary Contact