Add to ORKGThis is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as th...
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this b...
Sebelum tahun 1970-19801n pemasaran fashion difokuskan pada mode perempuan. Namun pada masa sekarang...
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of ...
The purpose of this chapter is to introduce the principles of marketing and the marketing mix. Empha...
The modern marketing promoting idea rotates around client. It centers around the extreme client and ...
Innovation and novel leadership strategies have aided the successful growth of the fashion industry ...
Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is inc...
Fashion Merchandising: Principles and Practice provides a detailed overview of the role of the fashi...
The fashion industry is increasing in emerging markets. Marketing strategies, tools and technologies...
This marketing iBook gives the reader an insider’s view of the fashion industry, with topics ranging...
This book offers a thorough grounding in the principles of fashion design, describing the qualities ...
Branding and internationalization are critical aspects of any business, and the fashion industry is ...
This authoritative text focuses on the organization and operation of the U.S. textiles and fashion i...
This new textbook, authored by a team of expert researchers and lecturers based at the London Colleg...
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as th...
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this b...
Sebelum tahun 1970-19801n pemasaran fashion difokuskan pada mode perempuan. Namun pada masa sekarang...
Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of ...
The purpose of this chapter is to introduce the principles of marketing and the marketing mix. Empha...
The modern marketing promoting idea rotates around client. It centers around the extreme client and ...
Innovation and novel leadership strategies have aided the successful growth of the fashion industry ...
Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is inc...
Fashion Merchandising: Principles and Practice provides a detailed overview of the role of the fashi...
The fashion industry is increasing in emerging markets. Marketing strategies, tools and technologies...
This marketing iBook gives the reader an insider’s view of the fashion industry, with topics ranging...
This book offers a thorough grounding in the principles of fashion design, describing the qualities ...
Branding and internationalization are critical aspects of any business, and the fashion industry is ...
This authoritative text focuses on the organization and operation of the U.S. textiles and fashion i...
This new textbook, authored by a team of expert researchers and lecturers based at the London Colleg...
Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as th...
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this b...
Sebelum tahun 1970-19801n pemasaran fashion difokuskan pada mode perempuan. Namun pada masa sekarang...