Media Representation of Female Athletes on Portals vecernji.hr, 24sata.hr and tportal.hr in 2017

Kvantitativnom analizom sadržaja jednih od triju vodećih internetskih portala u Hrvatskoj: tportal.hr, 24sata.hr te vecernji.hr, pokušala se utvrditi zastupljenost sportašica i ženskog sporta te medijska reprezentacija njih samih. Odnosno dati odgovore na pitanja kako vodeći hrvatski portali prikazuju sportašice, objektiviziraju li ih ili ne, u kojoj mjeri pišu o njihovom fizičkom izgledu, plasiraju li članke o njima sa senzacionalistčkim naslovima ili ne... Rezultatima dobivenima nakon provedenog istraživanja nastojali su se utvrditi trendovi prisutni u izvještavanju o sportašicama u 2017. godini. Dobiveni rezultati potvrđuju podzastupljenost ženskog sporta. Od sportašica i sportova koje se pojavljuju na analizirana tri internetska portala najviše prostora zauzimaju članci o tenisu i tenisačicama, a rezultati dokazuju i da je najviše članaka pisano posredstvom Hine, kao izvorom informacija, te da su najviše korištenih fotografija, što naslovnih, što dodatnih koje čine galerije, ali i fotografije umetnute u tijelo članka, potpisane kao agencijske. Također objektivizacija se više prepoznaje u okviru teksta, nego u samom članku, dok se u najviše slučajeva objektivizacija ne prepoznaje.Using quantitative content analysis of one of the three leading Internet portals in Croatia: tportal.hr, 24sata.hr and vecernji.hr I tried to determine media representation of female athletes and female sport in general. Also I tried to give an answer to a questions: how the leading Croatian portals represent female athletes, whether they objectify them or not, what are they writing about, whether is that their physical appearance or not, do they write articles about them using sensationalistic titles or not, etc. The results after the research were conducted and tried to establish the trends in reporting on female athletes in 2017. The results confirm the trends of low visibility and marginalization of female sports. From all articles that are based on female sports on those three Internet portals that were analyzed, most of the space is taken up by tennis and female tennis players. The results show that the majority of articles were written with HINA as sources of information, and that the most used photographs, which were whether in the headlines or were additional that makes galleries, as well as the photographs inserted into the body of the article, were signed by agencies. Objectification of female athletes was more recognizable within the framework than in the article itself, whereas in the most cases the objectification is not recognized