Online reputation on the example of the social network Instagram

Online reputacija u kombinaciji sa sve popularnijom društvenom mrežom Instagram jasno odražava ljudske potrebe i navike u današnjem digitalnom dobu. Rad donosi dva teorijska poglavlja, jedno o online reputaciji, drugo o Instagramu i to kroz prikaz osnovnih definicija i primjera mnogih digitalnih stručnjaka. Istraživanjem se nastojalo saznati stavove ispitanika vezane uz njihovo shvaćanje online reputacije, ali i načine na koje koriste društvenu mrežu Instagram. Rezultati otkrivaju da je i dalje najpopularniji Facebook, ali da je Instagram na drugom mjestu. Većina ispitanika poznaje pojam online reputacije, ali o njoj previše ne brinu. Većina ih smatra da su Facebook i Instagram podjednako vrijedne mreže za gradnju pozitivne online reputacijePaired with Instagram, an ever-growing social network, online reputation clearly reflects human need for technology and habits in modern digital age. There are a two theoretical chapters. One deals with the notion of online reputation and the other with Instagram itself. The chapters consist of the basic definitions and examples given for many experts for digital technologies. The research conducted in this study attempted to show different views of subjects in relation to their understanding of the notion of online reputation and ways of using Instagram as well. The main results of the study found that all the subjects are using social network Facebook, while 80% of subjects are using Instagram. It also showed that most subjects are familiar with term online reputation, but most of them are moderately careful about what they share on Instagram. That points to the fact that they do not care too much about their online reputation. The study also showed that the majority of the subjects selected both of social networks as the best network for building a positive online reputation