The Culture of Narcissism - an Image of Yourself on Social Networks

Cilj ovog rada bio je detaljnije istražiti odnos narcizma i korištenja društvenih mreža te pokušati saznati postoji li povezanost između samopouzdanja i objavljivanja selfija. Također se htjelo utvrditi koje su opasnosti prekomjernog korištenja društvenih mreža, odnosno stvaranja ovisnosti. Metoda istraživanja korištena u radu je polustrukturirani intervju utemeljen na pet kategorija i to: 1. Prepoznavanje narcisa u svakodnevnom životu; 2. Mladi i društvene mreže; 3. Povezanost narcizma, samopouzdanja i ponašanja na društvenim mrežama; 4. Online identitet i 5. Opasnost od stvaranja ovisnosti. Odgovori prikupljeni istraživanjem mogli bi pomoći u boljem razumijevanje narcizma u digitalnom dobu pri čemu se posebno naglašava povezanost s društvenim mrežama.The aim of this paper was to more closely explore the relationship between narcissism and social networks and to try to find out whether there is a connection between self-esteem and publishing selfies. It also sought to identify the dangers of social network overuse and addiction. The research method used in the paper is a semi-structured interview based on five categories, namely: 1. Recognizing a narcissistic person in everyday life; 2. Youth and social networks; 3. The connection between narcissism, self-esteem, and behavior in social networks; 4. Online identity, and 5. The danger of treating addiction. The responses from the research could help to better understand narcissism in the digital age, with a particular emphasis on it's connection to social networks. narcissism, social media, self- estee