We analyze the precise modal commitments of several natural varieties of set-theoretic potentialism, using tools we develop for a general model-theoretic account of potentialism, building on those of Hamkins, Leibman and Löwe [HLL15], including the use of buttons, switches, dials and ratchets. Among the potentialist conceptions we consider are: rank potentialism (true in all larger Vβ); Grothendieck-Zermelo potentialism (true in all larger Vκ for inaccessible cardinals κ); transitive-set potentialism (true in all larger transitive sets); forcing potentialism (true in all forcing extensions); countable-transitive-model potentialism (true in all larger countable transitive models of ZFC); countable-model potentialism (true in all larger count...