The past 15 years have seen considerable change in how welfare-to-work provision (WTW) is organised and delivered across the advanced economies with a consistent trend towards new public management (NPM) principles of contractualism, managerialism and marketisation. The financial crisis of 2008, and ensuing economic downturn, has done nothing to move European policies leftwards and the drift towards these neoliberal inspired WTW arrangements is as strong as ever. The aim of this article is to focus on the governmentalities of these new WTW regimes and to raise provocations for WTW analysts around underlying discourses, framings and power relations within these reforms. Taking the UK Coalition government's WTW programme as its empirical focu...