Marketing communication in non-profit sector

The bachelor thesis is focused on marketing communication of the non-profit organization Český svaz ochránců Vlašim. The theoretical part is focused on describing terms such as marketing communication, marketing communications mix and non-profit organizations. The practical part deals with the non-profit organization ČSOP Vlašim and its current marketing mix. A part of the thesis is formed by a qualitative research undertaken by the method of in-depth talks with representatives of the selected organization from the area of public administration and a quantitative survey performed by the questionnaire. The conclusion contains the suggestion of ways how to improve marketing communication of the non-profit organization ČSOP Vlašim