Analysis of determinants of demand for counterfeits

The theoretical part of thesis describes the theory of counterfeits and review of foreign literature. The empirical part analyzes the factors that influence the demand for counterfeits. Data for analysis are obtained by using questionnaires for two cities - Dvůr Králové nad Labem and Prague. Main determinants of demand for counterfeits are experience with counterfeits, satisfaction with them, price of counterfeits and current income. Analysis has shown, that these determinants could be applied to both cities and they are significant in almost all of the models. We can also observe a few other minor determinants that influence the demand for counterfeits