Thesis focuses on describing the consumer behavior on the alcoholic beverages market in the Czech Republic. In addition to quantitative analysis, which uses the MML - TGI data from Median Ltd., thesis also includes qualitative research with further analysis of selected segments. Based on the findings from analysis, recommendation for creating a new alcoholic beverage is made according to lifestyle of the consumer
This bachelor 's thesis focuses on factors influencing purchase behavior of given target groups in b...
The diploma thesis deals with consumer behavior on the market with alcoholic beverages in the Czech ...
Klemša, M. Consumer behaviour at the beer market. Diploma thesis. Brno: Mendel University, 2019. Dip...
The diploma thesis deals with consumer behaviour on the market of alcoholic beverages in Czech Repub...
This thesis is focused on consumer behavior of Czech people in relation to the product which has a v...
Lorencová, K., Consumer behaviour on the market of non-alcoholic beverages. Diploma thesis. Brno: Me...
This diploma is focused on consumer behaviour on the market of alcoholic beverages in the Czech Repu...
This bachelor thesis deals with consumer behaviour on the alcohol market in the Czech Republic. It i...
Pražský, R. Consumer behaviour on the non-alcoholic beverages market in the Czech Republic. Diploma ...
The thesis discusses the analysis of preferences in beer consumption. It is divided into two main pa...
In the first chapter the importance and types of beverages are described. The second chapter provide...
The main subject of this thesis is analysis of preferences in beer consumption. The main goal of the...
The main topic of this thesis is the popularity of fruit beers in the Czech Republic. It describes a...
This master thesis focuses on consumers on the Czech beer market. The main objective is to get knowl...
This thesis is focused on the influence of perception of brand and origin of beer on consumer behavi...
This bachelor 's thesis focuses on factors influencing purchase behavior of given target groups in b...
The diploma thesis deals with consumer behavior on the market with alcoholic beverages in the Czech ...
Klemša, M. Consumer behaviour at the beer market. Diploma thesis. Brno: Mendel University, 2019. Dip...
The diploma thesis deals with consumer behaviour on the market of alcoholic beverages in Czech Repub...
This thesis is focused on consumer behavior of Czech people in relation to the product which has a v...
Lorencová, K., Consumer behaviour on the market of non-alcoholic beverages. Diploma thesis. Brno: Me...
This diploma is focused on consumer behaviour on the market of alcoholic beverages in the Czech Repu...
This bachelor thesis deals with consumer behaviour on the alcohol market in the Czech Republic. It i...
Pražský, R. Consumer behaviour on the non-alcoholic beverages market in the Czech Republic. Diploma ...
The thesis discusses the analysis of preferences in beer consumption. It is divided into two main pa...
In the first chapter the importance and types of beverages are described. The second chapter provide...
The main subject of this thesis is analysis of preferences in beer consumption. The main goal of the...
The main topic of this thesis is the popularity of fruit beers in the Czech Republic. It describes a...
This master thesis focuses on consumers on the Czech beer market. The main objective is to get knowl...
This thesis is focused on the influence of perception of brand and origin of beer on consumer behavi...
This bachelor 's thesis focuses on factors influencing purchase behavior of given target groups in b...
The diploma thesis deals with consumer behavior on the market with alcoholic beverages in the Czech ...
Klemša, M. Consumer behaviour at the beer market. Diploma thesis. Brno: Mendel University, 2019. Dip...