Using After Effects for company communication

Thesis is centered on the ways of using Adobe After Effects for the purposes of marketing communication. The aim of the thesis is the presentation of Adobe After Effects tools and animation techniques used for marketing communication. In theoretical part all elements of corporate identity are defined. Corporate identity is the basis for the company communication with costumers, consumers and other companies. New trends of marketing communication are mentioned too. In practical part the most useful tools of Adobe After Effects for making commercials are described. Using key frames and Puppet Pin Tool for animating objects are described at the end of the thesis via an animated commercial for Center of Physical Education and Sport