Customer’s purchasing decision based on discount offers

Thesis of this bachelor work is focused on influence of the discounts on decisions of customers from different income groups. The theoretical part explains marketing key concepts. This part also describes marketing strategies, pricing and price changes. The attention is also paid to consumers' behaviour and discount efficiency based on loyalty. The practical part is made by a questionnaire survey. In the practical part, there are the results of the questionnaire survey of people's responses to discounts of toiletries and respondents' loyalty to brands