The impact analysis of hosting The 2012 UEFA European Championship on tourism in Poland

The aim of this Bachelor thesis is to verify the hypothesis of whether hosting EURO 2012 has had a positive impact on tourism in Poland. The theoretical part consists of definitions of tourism, sport tourism, and sport events. The practical part focuses on an analysis of EURO 2012, as well as an evaluation of a new Polish image, predictions of future macroeconomic effects, problems of the newly built sport infrastructures, definition of "Polish effect", and the arrivals in Poland during 2010 - 2013. The latter research is based on a survey which was conducted among Czech fans who visited Poland during the tournament. The survey's purpose was to research whether Czech respondents were satisfied with the Polish organization of the tournament