Grocery shopping online focused on Tesco

This thesis deals with shopping and sale of grocery online focusing on Tesco Stores CR,a.s. The aim of the study is to evaluate the Tesco e-shop from user's perspective, compare it with the competition and to propose steps towards optimization. The first part of thesis describes general information about the Internet and e-commerce, online grocery market and its specifics. Following part includes analyzeds of grocery e-shops based on multi-criteria evaluation and comparison with the Tesco service. This thesis should help the company Tesco optimize their web and activities