Marketing Communications of a selected Sporting Organization

This bachelor thesis is focused on marketing communication in specific sport organization. The theoretical part describes the basic concepts of marketing communication and its position in the general marketing. The practical part deals with the application of marketing communication tools to premier league football club, which are analyzed from the fans point of view and the club's view. The goal of this thesis is based on a qualitative investigation to determine how effectively is the club able to communicate with their fans, what tools it uses and what is the response of the fans