Sales strategy of a company

This Bachelor thesis is devoted to the sales strategy of the company PRECIZ, s.r.o. in connection to the "Export Strategy of the Czech Republic for years 2012 - 2020''. In the Export Strategy sets the Ministry of Industry and Trade among others the concept of new target markets for the Czech exporters - known as the priority and interest markets. According to the analysis of the sales strategy of PRECIZ, s.r.o., a medium-sized engineering company, I would like to validate the idea that the priority markets given in the Export Strategy of the Czech Republic are not suitable for the company's intentions. Due to this fact I would like to point out the one-sidedness of the Export Strategy which supports especially the export of goods with a high value added, export of investments, know-how and services. Another target of the bachelor thesis is to make a calculation of the markets potential and to specify new potential European Union markets for the company PRECIZ, s.r.o