Control of Marketing Communications of Tobacco Products Market

The main goal of the thesis, based on the analysis of the tobacco companies operating on the Czech market and comparison of the international marketing standards, is to evaluate the real situation of self-regulation applied in the sphere of marketing communication. In the thesis will be analyzed significant subjects operating on the Czech market and their ethical standards with particular focus on the international marketing standards. In order to verify the compliance of behavior of tobacco companies with internal guidelines, the marketing research will be executed and consequently evaluated in the conclusion of this work